In just four months, I led a team of six designers to drive impactful progress. We updated brand guidelines, developed a versatile illustration library, refined the email design system, and spearheaded the Spring Rush campaign to connect with students during a key academic season. Despite the brief contract, we achieved remarkable results and set a strong foundation for Chegg’s continued creative growth.

We created a versatile illustration library to enhance Chegg’s visual storytelling and align with updated brand guidelines. Featuring flat and isometric styles, the library supports a range of applications, from product moments to emotive storytelling, streamlining workflows while elevating the brand’s identity.

This finals-focused DOOH campaign inspired students with bold visuals and messaging like “In a finals funk, in a finals flow,” showcasing Chegg’s expert support to help them succeed. Eye-catching static and video creatives featured bright colors, minimal copy, and prominent QR codes, driving strong engagement across campuses in the U.S. The campaign delivered impressive results, achieving a 26% lift in consideration and a 59% ad recall rate, significantly higher than the average.

We rebranded Student Mental Health Week with a flexible, scalable system that evolves each year. By adjusting colors and patterns while maintaining a strong connection to the Chegg logo, the campaign stays fresh and relevant, promoting mental health support consistently.

The Spring Rush campaign introduces Ace, Chegg’s quirky new mascot, to help students “Get a Grip on College.” With bold visuals and a playful, empowering message, the campaign highlights Chegg’s reliable academic support—streaming across Hulu, Disney+, Max, and Spotify audio.

Results at a glance:

The campaign drove a 14% lift in awareness, 10% increase in consideration, and 6% lift in intent, generating 485,000 clicks on consideration ads and 85,000 acquisitions—while successfully launching a mascot and visual system that resonated with students.