Beara Bakes
Freelance
I partnered with Beara Bakes to bring their cozy, seasonal charm to life through a flexible brand system. Beyond the logo, I created a toolkit of adaptable brand marks, a color palette that shifts with the seasons, and digital assets like social templates and email designs—giving them everything they needed to stay visually consistent while keeping things fresh and engaging year-round.
Role
Strategy, Branding, Content Design, Digital Design, Web Development
Website
Primary logo
Secondary marks
The Logo
The Beara Bakes brand includes a flexible system of marks that creates visual diversity across touchpoints. From the full logo to circular badge variations and a standalone wheat stalk icon, each element adds variety while maintaining a cohesive look—allowing for dynamic use across packaging, signage, and digital assets.
Crowdfunding Campaign
To support Beara Bakes’ first storefront, we launched an Indiegogo campaign that raised over $20,000. I crafted the fundraising narrative, strategized reward tiers, and designed branded merch like stickers and T-shirts. Alongside Harry Moroz, we produced a series of low-budget, quick-turn videos that prioritized heart over polish—keeping followers engaged and helping turn community support into real momentum.
Launch video
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First update video
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Second update video
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Final video + bloopers
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