MY ROLE

A brand refresh for the largest wine brand. Leading a team of designers, I primarily focused on updating the iconic wordmark and brand guidelines before we tackled a campaign that celebrates everything–even your weird dance moves

The Barefoot website is your go-to resource for all things Barefoot, with an added of dose of fun and filters + recommendations that help you find the perfect pairing.

We designed special activations for World Surf League, Live Nation, Pride, Stagecoach, and more–to make Barefoot impact even more present. We created a packaging system that is unified across a variety of formats, so you can enjoy Barefoot on the beach or from a box!