Jennifer needed to update her brand to develop a professional persona after graduating with her Ph.D in Sociology. She already had a digital presence as a photographer and needed to differentiate the two industry brands.
I created a strong, clean, and modern mark using her initials. I elevated the brand by using black and white contrast to simplify and keep it professional.
The font chosen for her mark is classic Helvetica to keep it fresh and modern. I wanted to keep it maintenance free so she won’t have to constantly update her logo when a font goes out of style in the future.