A small, family-owned, sustainable farm had plans to build out the wholesale operation for their products. Because this farm was unknown, I needed to create an identity that conveyed a modern approach to farming that highlighted sustainability, well treated farm animals, and high quality produce.
Starting with the logo, we drew from the flower the farm was named after and with a badge shape that we adjusted to look like a shovel, we added the rolling hills, and a slight texture. From there I designed the website, collateral, and business cards.