Role: Strategy, Creative Direction, Brand Design, Visual Design
Agency: Frank Collective’
The world’s largest wine brand needed a refresh, so I updated the iconic wordmark and foot and created positive, sunny, and accessible graphics with a unified point of view. We created a campaign that celebrates everything–even your weird dance moves. An accessible wine brand that loves and celebrates you for who you are.
The Barefoot website is your go-to resource for all things Barefoot, with an added of dose of fun and filters + recommendations that help you find the perfect pairing.
Barefoot has become the world’s largest wine brand by building and supporting community. From supporting Pride across the country, to sponsoring the ball drop on New Year’s Eve in Times Square, Barefoot is at the center of some of the most exciting events all year. I designed special activations for World Surf League, Live Nation, Pride, Stagecoach, and more–to make Barefoot impact even more present.
I created a packaging system that is unified across a variety of formats, so you can enjoy Barefoot on the beach or from a box!