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design, so that your views are.

Roasting Plant Logo
Roasting Plant Icons
Roasting Plant Coffee
Roasting Plant Packaging
Roasting Plant Mugs

Roasting Plant

Starting with the current logo, I made slight adjustments to the shape of the cup by eliminating the hard edges and tweaking the handle. Additionally, I changed the straight line to circle the cup to emphasize the personalized experience of each individual cup. Part of Roasting Plants unique differentiator is that they have a patented technology that air roasts their beans to perfection through clear tubes running through the cafes. Most of the technology was built with steel and clear tubing which was a challenge to put a humanized element to the cafe experience. What I did to combat the sterile environment was to create an illustrated design specific to each location and I added copper to elements to create warmth in the cafe.


Frank Collective